Bee the Change! – Trafilix at Wire & Tube with a message for the environment
2024 edition of WIRE & TUBE – Leading International Trade Fairs at the Messe Düsseldorf, which ended on April 19th, attracted the major players in the steel sector and gathered more than 2,600 exhibitors from 65 countries.
The exhibition confirms to be a precious opportunity to meet and discuss with customers, suppliers and competitors to establish commercial relationships, get in contact with new business visions and explore innovation issues.
Trafilix Industries exhibition booth
“Bee the Change! Let’s build Together our Sustainable Future!”
this is the sustainable message of Trafilix Industries stand, accompanied by an unusual symbol with a profound meaning: theBee.
According to Istituto superiore per la protezione e la ricerca ambientale (ISPRA), more than 40% of the invertebrate species that ensure pollination, such as bees and butterflies, risk disappearing. Without them, many plant species would become extinct and the current level of productivity would only be guaranteed by expensive artificial pollination.
Human life is more connected to the life of bees than we think.
The slogan, with word punBeeandBehighlights how changing one's lifestyles in a sustainable way and protecting ecosystems are currently imperative for safeguarding the Planet.
The booth's artworks also tell the story of the steel core business of Trafilix.
The hexagonal grid, a faithful reproduction of the shapes of the company logo and a reference to the cells of the hive, shows the main summary data of the organisation's activity.
Framing the stand, plexiglass panels with photographs taken within the production sites that highlight the steel product in all its sections, in an artistic dimension of colours, lights and reflections which, merging together, enhance its geometric shapes.
Local honey, our present at the fair
The promotional recalls the sustainable message of the Stand: a jar of honey produced in Valle Camonica, territory of Trafilix Esine.
This thought dedicated to the stakeholders wants to enhance the beauty of the territory and to remember how vulnerable our impacts on the environment can make them.
