Arts, territory and culture in all its forms and expressions tell our story, guard and hide from the eyes of those who understand and appreciate our identity. These are bonds we must protect.

As main sponsor and project manager of d’ADA – Arts Design Architecturethe Group's chairman Giorgio Buzzi met the students of the “Master in Management delle Risorse Artistico-Culturali, Turistiche e Territoriali” della prestigiosa Accademia di Belle Arti Santa Giulia (BS), durante la lezione del corso “Communication methodology"Held by the teacher, professional journalist, art critic, creator and artistic director of D'ADA Eletta Flocchini.

This first level Master's aim is to train "Managers in the creation of tourist-cultural itineraries for the promotion of the territory”.
Participants have the opportunity to learn management tools and the ability to understand the assets of a territory and to put them into a system, thus managing to create and communicate memorable experiences in potential visitors and raise the sense of identity of their citizens.
In order to give an applicative value, the Master hosts key interlocutors of territorial, tourist and artistic promotion and presents its students with remarkable projects and initiatives, just like the contribution of Giorgio Buzzi and his link with D'Ada.

D’ADA is an association created and founded in 2019 by Giorgio Buzzi, Eletta Flocchini and Marco Farisoglio for the promotion of culture and the languages of art.
It carries out an important territorial enhancement activity, involving the main institutional and entrepreneurial realities of Valle Camonica, important figures in the world of arts, business, journalism and the economy, as well as authoritative names in the panorama of Italian culture.

The stimulating and engaging intervention was appreciated by the students who were able to consolidate their interest in the promotion of culture, the languages of art and the territory.