ALLOY AND ALLIANCE, OUR STEEL AT "MADE IN STEEL” 2023
"Steel lives, beats and transforms,
over and over again, from hand to hand.
Alloy and alliance, a connection that looks to the future.
Our steel, fifty years of passion."
These words contain the common thread that has united our company for fifty years: steel.
It is a solid relationship, ready to compete with the changes required by the market and to face the urgencies of the planet. The material in its continuous living and transformation preserves over time the links between generations and teachings, sources of professional and personal growth.
This sentiment is the result of a contemporary business idea based on passion and principles of sharing and rooted in the soul of the Company since its foundation.
A TRANSVERSAL PROJECT
The Trafilix Industries stand is a transversal project that looks at the 50th Trafilix Anniversary, at the transformation of steel over time, at intergenerational relationships, but also at attention to the future.
The protagonists of the exhibition space is a photographic gallery of unpublished images aimed at highlighting and symbolizing our sensitivity towards environmental and sustainable aspects.
The frames return a concept of transformation meant as the life cycle of steel and work materials from the recovery of manufacturing processes. These elements, by framing the images, rise to an artistic expression capable of intriguing and moving the minds of those who will interpret the underlying message.
The exhibition space also recalls an essential element for the Company, that is the passing from hand to hand of the passion and teachings that steel holds. This connection is enclosed in the heartbeat and in the Lovin'Steel red heart which in its formation recalls the sustainable soul of the Company and the value of steel as a bond that unites the generations of the past, present and future.
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