In recent years, the attention and interest in corporate life, the relationship between business and the local area, and the concrete commitment to embarking on paths of sustainability has grown considerably.
From this urgency for Transparency and Action, perceived both internally and externally, Lucefin has expanded its communication process, officially entering the new dimension of Podcast.

The Podcast is an episodic "radio" broadcast with free and asynchronous use, and characterized by a direct, simple and at the same time immersive narration. The "voice" regains a leading position, expanding its growth prospects towards the future.

According to the data reported by the research NielsenIQ per Audible - a company of Amazon among the major players in the production and distribution of quality audio entertainment - the podcast dimension has shown uninterrupted growth that has lasted for six years, with +7% in 2022 compared to 2021.
There are 15.4 million Italians who in 2022 listened to a podcast at least once, compared to 14.5 in the previous year. This is an increase of almost 1 million listeners which confirms the curiosity towards this entertainment format.
This shows a positive trend that has never stopped and that could reserve big surprises in 2023.

The Lucefin Podcasts is the new communication tool that will allow listeners to get to the heart of the Group's reality at 360°, discovering its interests, passions and objectives.
Four Macro-Themes and four logos dedicated to them: Steel Industry, Sustainability, Art, Actuality.